Signs of a Lousy Digital Marketing Agency


Companies across the globe engage in partnerships with digital agencies to look after their SEO and other online marketing practices. However, not all of these agencies are genuine. Below is a list of some telltale signs of a not-so-genuine agency.


 Taking over data and logins

As you decide to collaborate with a digital agency dubai, make sure you can trust them. If by any chance, they ask you for complete control of your data and other information, then take a step back and look for new partnerships. Although many organizations are tempted to offer the ownership of their logins to the agency, believing that the new team will completely handle the operations, this is never a wise decision. Think of the repercussions when, by any chance, your partnership doesn’t see to the full end. Then, there is a high chance that the agency may keep your logins and other data hostage to get back to you, which might lead to a long and awful legal battle.

This kind of partner-turned-enemy battle can drain your finances and your energy. If you are looking for a digital agency in Dubai, make sure to do a background verification and ask for a reference before you collaborate with them.

 Zero transparency

Another sign of a less trustworthy agency is when they are being half-truthful with you. They are keen to brag about their services-what always went right, and how they brought new leads. Even if this digital marketing agencies dubai brings you results, a significant problem with this type of approach is that they never share with you their trial and error. As your digital partner, they should always try to share with you all the ups and downs of the journey, because just like them, you should also get an opportunity to learn the process.

 The relevance of case studies

If a digital agency produces one of its case studies to showcase its strength, make it a point to delve deeper into the project and the year it was implemented. Since SEO practices change every couple of years, what worked for a client a few years back may not be the right one for you now. And for this reason, you may want to think twice before committing to any agency. If you are on a hunt for a top digital agency in Dubai, then make sure you check their credibility before making a collaboration.   

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